Wednesday, January 27, 2010

"The iPad" - Really? That's the best name you could come up with?

worst. product. name. ever...

iPad?

Really?

This just goes to show that sometimes all of those brilliant engineers and marketing specialists just don't see the whole picture.

I'm pretty sure you could ask any woman on the street what the first thing she would think of when hearing about a product named "iPad", and she would say: feminine hygiene product.

I can guarantee you that (at least before Apple's announcement this morning) no woman who hears of a product called "iPad" would think, "Fantastic, computer gadget! I must get one now!"

No. that's not how it works.

Just say the word "pad" and our minds go elsewhere - somewhere much less fun and exciting.

I haven't even looked into the new iPad yet. I still can't get past the name.

But I'll tell you this, seeing the headline that Steve Jobs calls the iPad “truly magical” and a “revolutionary device” has a whole new set of connotations for me now. :)

Note to Apple: make sure you include smart women into those important meetings when you name those new "must-have devices"!

It just may stop you from sounding like an imbecile.

"The New iPad! Now with wings!"

update
No surprise: the net has been buzzing with iPad jokes all day.

Here's just one article about Apple's big goof:

Apple's iPad becomes big fat ‘intimate’ joke

2 comments:

  1. yeah...not a fan of the name either! in two years time though, i think the name will just "stick" and the people will be sick of the jokes. but then again, smart asses will call that time frame "menopause!" hahaha!

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  2. so was the boy version the iStrap? Sorry, couldn't help it

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